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Rouge
Pictured in Its Prime
Covering the Years 1917-1940

Ford R. Bryan
When Ford Motor Company was formed in 1903, its primary assembly plant was a wooden one-story wagon shop, but as the auto manufacturer grew, so did its factories. By 1917, building on his experience with the Piquette and Highland Park plants, Henry Ford began constructing his ultimate vision of an efficient and effective industrial complex on the banks of the Rouge River. In its time, "The Rouge," as Detroiters called it, was the largest integrated automobile factory in the world.
Rouge: Pictured in Its Prime, featuring 389 photographs taken within 45 different departments of the Rouge by Ford photographers from 1918 to 1940, provides a realistic portrait of buildings, machinery, and employees at work during a twenty-two year period. In the accompanying text, Ford R. Bryan chronicles the history of the Rouge plant, from its earliest conception to its future in the 21st century.
"It is always a pleasure to learn that a record is being set straight or a story is being told that has not been heard completely. It is an even greater pleasure when one discovers that it is done with style, accuracy, and great visual appeal. Ford Bryan's new book, Rouge: Pictured in Its Prime, is just this sort of historical presentation. The story of Ford Motor Company's world-famous Rouge factory has been told in footnotes and photo essays, but never in the kind of detail presented by Mr. Bryan. . . . Rouge: Pictured in Its Prime joins a solid shelf of equally fine books by Ford Bryan that document the many facets, friends, and activities of Henry Ford." —William Clay Ford
 
Published by Ford Books
Distributed by Wayne State University Press

$29.95l cloth / ISBN 0-8143-3149-1

288 pages / 8.5 x 11

389 illustrations

2003

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